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August "Innovation Brainstorming" Event of Marketing Department - Color Innovation

August "Innovation Brainstorming" Event of Marketing Department - Color Innovation

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  • Time of issue:2021-08-23 15:31
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(Summary description)The monthly "innovative product brainstorming" organized by the marketing department aims to combine the latest product development trends, market development trends and customer new product needs to provide strategic decision support and conceptual creative direction for the company's follow-up new product development. The fourth brainstorming event was held at 2:00 pm on August 20 in the training room on the 9th floor of the headquarters.

August "Innovation Brainstorming" Event of Marketing Department - Color Innovation

(Summary description)The monthly "innovative product brainstorming" organized by the marketing department aims to combine the latest product development trends, market development trends and customer new product needs to provide strategic decision support and conceptual creative direction for the company's follow-up new product development. The fourth brainstorming event was held at 2:00 pm on August 20 in the training room on the 9th floor of the headquarters.

  • Categories:Company news
  • Author:
  • Origin:
  • Time of issue:2021-08-23 15:31
  • Views:
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The monthly "innovative product brainstorming" organized by the marketing department aims to combine the latest product development trends, market development trends and customer new product needs to provide strategic decision support and conceptual creative direction for the company's follow-up new product development. The fourth brainstorming event was held at 2:00 pm on August 20 in the training room on the 9th floor of the headquarters. The theme of this event was "color innovation". The event invited colleagues from R&D, sales, customer service, and administration departments to participate and brainstorm. First, the marketing department shared the latest catering market trends and product development trends, and then conducted a sensory evaluation of BFI jam baking products. Finally, grouped for brainstorming discussions. The marketing department also carefully prepared several breads, drinks, snacks and competing products for everyone. Try the evaluation.

The discussion was divided into four groups. After nearly an hour of intense debate, the four groups presented six highly innovative product proposals. Among them, the fourth group led by Li Gang, the general sales director of BFI, proposed the "Forgive One" "Light" won the highest number of votes (8 votes) and won the brainstorming innovation award. The fifth brainstorm will be held in late September, and we look forward to your active participation.

 

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