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- Time of issue:2021-09-25 00:00
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(Summary description)In order to better grasp the latest trends in the catering market, understand the trend of product development, and strengthen the customized innovative concept service capabilities of Barrida. Before the Mid-Autumn Festival in 2021, Breada organized a two-week market research sweeping activity. This activity aimed at sub-sectors such as tea, coffee, baking, and desserts. There were six research and development, marketing, sales and The "Street Sweeping Team" composed of customers is located in Shanghai, Guangzhou, Chengdu and other hotspot cities where catering innovation is most active, and many heavyweight customers from well-known tea/coffee/industrial brands are invited to deeply support this event , and give us valuable opinions to share.
(Summary description)In order to better grasp the latest trends in the catering market, understand the trend of product development, and strengthen the customized innovative concept service capabilities of Barrida. Before the Mid-Autumn Festival in 2021, Breada organized a two-week market research sweeping activity. This activity aimed at sub-sectors such as tea, coffee, baking, and desserts. There were six research and development, marketing, sales and The "Street Sweeping Team" composed of customers is located in Shanghai, Guangzhou, Chengdu and other hotspot cities where catering innovation is most active, and many heavyweight customers from well-known tea/coffee/industrial brands are invited to deeply support this event , and give us valuable opinions to share.
- Categories:Company news
- Author:
- Origin:
- Time of issue:2021-09-25 00:00
- Views:
In order to better grasp the latest trends in the catering market, understand the trend of product development, and strengthen the customized innovative concept service capabilities of Barrida. Before the Mid-Autumn Festival in 2021, Breada organized a two-week market research sweeping activity. This activity aimed at sub-sectors such as tea, coffee, baking, and desserts. There were six research and development, marketing, sales and The "Street Sweeping Team" composed of customers is located in Shanghai, Guangzhou, Chengdu and other hotspot cities where catering innovation is most active, and many heavyweight customers from well-known tea/coffee/industrial brands are invited to deeply support this event , and give us valuable opinions to share.
The six teams conducted new product research in different cities, obtained valuable market information in various aspects, and learned about product characteristics and consumer preference information in different markets. At the same time, they also absorbed a lot of product concepts and ideas with local characteristics. In addition, the marketing department also carried out visual data conversion based on these observations, and made a more comprehensive and detailed presentation of products in different fields in different cities, especially the application of small food ingredients, for the company’s research and development and decision-making reference. Subsequent better product development and customer promotion provided strong support.
On September 24, the Marketing Department organized the "Bairuida Street Sweeping Activity" achievement sharing and innovative concept exhibition. This sharing session also specially invited two R&D directors from Häagen-Dazs as VIP guests to participate in the whole process and shared their market insights on the spot. During the meeting, six groups shared the market insights of each team and a total of 19 wonderful creative product concept displays. Through the on-site selection, the "Alice in Wonderland" concept from Shanghai Wujiao Market Research Group won the most in this event. Popular product design, awarded by Song Ye, general manager of BFI, as a commemorative gift. [Contributed by Xu Pengfei, Marketing Department]